Bud Light handed us six custom coolers and told us to go promote their Summer “Fill the Coolers” program. What better way for Rangers fans to keep their beers cold than on the hallowed Madison Square Garden ice. We recruited the real MSG Zamboni drivers or “Ice keepers” to be the spokesmen of the promotion and they did us proud. Our campaign won Anheuser-Busch’s best digital content of the year among all NHL teams.

Anheuser-Busch Digital Content of the Year Hashtag Sports Awards Best Branded Content or Series Clios Shortlist Partnerships and Sponsorships

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